When I speak, I start from what I see every day inside innovation: what artificial intelligence makes possible, what it costs the planet, how much we risk depending on it. No jargon.
Translating the future into something people can understand, use and choose freely.
I watch them every day from inside one of the world's largest communication groups. They are the questions companies and people should be asking now.
As a child, whenever someone asked me what I wanted to be when I grew up, I answered without hesitation: “an inventor”. I spent my days working out how things worked and, above all, how they could work better.
That question followed me into every material: code and circuits, wood and iron. In the early days of home automation I spent hours among cables and control units, trying to understand how a house could look after the people living in it.
I have worked hard on my dreams: I built projects, I won, I lost, and every time I learned something. Today I support innovation at WPP Media in Italy.
The question has stayed the same: how can something new make life better for the people who use it? An innovation is worth as much as the people it reaches. That is why, besides building, I explain.
Curiosity is a superpower. Innovation begins where comfort ends.
Every path looks like a detour until you look back. Only then do you see it was always the same road.
Download the CV (PDF, in Italian) ↓WPP Media Italy, Milan
I lead WPP Media's Technology & AI Innovation agenda in Italy: making artificial intelligence a driver of value for clients and for the organisation.
Choreograph Italy (WPP), Milan
Turning AI from a buzzword into concrete value for brands and teams: agents, automation, creativity and predictive platforms.
Choreograph Italy (WPP), Milan
Leading a team of technology consultants on AdTech and MarTech projects, and spokesperson for artificial intelligence initiatives.
Wavemaker Italy (WPP), Milan
Research, development and adoption of AI solutions to simplify work and open new opportunities for clients.
Acceleration (GroupM), Milan
MarTech and AdTech projects helping companies through their digital transformation.
GroupM Italy, Milan
Data innovation projects, from analysis to activation.
Network Andromeda, Ticino, Switzerland
An international network connecting promising startups with mentors, markets and investors.
X15048, Alessandria
A small digital product studio for startups and companies, in a space designed to help creativity grow.
ThePassionFood, Alessandria
A platform bringing the authentic flavours of Monferrato and Italian tradition online.
Kumooku, Casale Monferrato
Graphic studio and creative lab. The name joins two Japanese words: cloud and interior.
Tekpea Inc., Palo Alto, California
Smart grid technologies: advanced metering, home automation, LED lighting and energy efficiency.
Zinin Digital Lifer, Milan
Ten years of digital consulting for small and medium-sized Italian businesses. The first lab, where it all began.
Two books, two audiences: one for those who want to look behind the scenes of digital, the other to read together with children. Both are in Italian.
Energy, water, emissions: the invisible price of the age of algorithms.
Digital looks weightless, but it isn't. An investigation into the hidden cost of artificial intelligence, so we can choose it more consciously.
On Amazon ↗
From fire to artificial intelligence, inventions told to Ginevra.
The story of great inventions, told through the questions of a three-year-old girl. A book on two levels, to read together.
On Amazon ↗What I build when nobody asks me to: projects born from a passion or a question, free and open to everyone.
The dive logbook I always wanted. It gathers in one archive the dives from every computer used over the years, without duplicates, analyses them and suggests what to work on next time.
It imports data from more than 115 dive computers and includes every field of the logbook required by Italian law 70/2026. Free, with no account and no ads, for Mac, iPhone, Windows, Android and Linux.
More than 450 verified diving centres across Italy, from Portofino to Ustica, on an interactive map with reviews and real-time sea conditions.
Visit the site ↗How much does a conversation with a digital assistant weigh? It estimates it while you use ChatGPT, Gemini or Claude and translates it into smartphone charges, metres driven and minutes of streaming. Born from the research for L'Impronta Fantasma.
Code on GitHub ↗Short notes on what is changing, published on LinkedIn, mostly in Italian.
The posts did not load. You can find them all on my LinkedIn profile ↗
An idea to explore, a project to start or simply a good question.
matteo@matteoferrando.com
