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<title>Sooner than expected · Matteo Ferrando</title><link>https://matteoferrando.com/en/sooner-than-expected/</link><description>“Sooner than expected” is Matteo Ferrando&#x27;s blog of articles on technology, artificial intelligence and innovation: one question at a time, with data, sources and a point of view.</description><language>en</language>
<item><title>Have flying cars really arrived?</title><link>https://matteoferrando.com/en/sooner-than-expected/flying-cars-tesla-roadster/</link><guid>https://matteoferrando.com/en/sooner-than-expected/flying-cars-tesla-roadster/</guid>
<pubDate>Sun, 18 Oct 2026 20:00:00 +0200</pubDate><description>The new Tesla Roadster jumps over five cars, but a jump is not a flight. What it really takes to make a car fly, who is closest, and why the flying car will arrive as a service before it arrives as something in your garage.</description></item>
<item><title>Fast tech: when technology becomes disposable</title><link>https://matteoferrando.com/en/sooner-than-expected/fast-tech-when-technology-becomes-disposable/</link><guid>https://matteoferrando.com/en/sooner-than-expected/fast-tech-when-technology-becomes-disposable/</guid>
<pubDate>Sun, 18 Oct 2026 18:00:00 +0200</pubDate><description>Cables, earbuds, power banks, mini fans: small electronic gadgets bought in a hurry and used for a short time. What the European data say, where these objects end up, and why a low price does not tell the whole cost.</description></item>
<item><title>How much does a question to AI really weigh</title><link>https://matteoferrando.com/en/sooner-than-expected/how-much-does-an-ai-question-weigh/</link><guid>https://matteoferrando.com/en/sooner-than-expected/how-much-does-an-ai-question-weigh/</guid>
<pubDate>Sun, 18 Oct 2026 08:00:00 +0200</pubDate><description>Estimates range from five drops of water to half a bottle. They do not contradict each other: they measure different things. Here is how to read them, and why the answer depends on what we decide to count.</description></item>
<item><title>Innovation is about people</title><link>https://matteoferrando.com/en/sooner-than-expected/innovation-is-about-people/</link><guid>https://matteoferrando.com/en/sooner-than-expected/innovation-is-about-people/</guid>
<pubDate>Wed, 14 Oct 2026 08:00:00 +0200</pubDate><description>No tool works if the people using it do not understand it. Why adopting artificial intelligence depends on people more than on technology, what the law requires, and which abilities will stay valuable.</description></item>
<item><title>The invisible weight of artificial intelligence</title><link>https://matteoferrando.com/en/sooner-than-expected/invisible-weight-of-ai/</link><guid>https://matteoferrando.com/en/sooner-than-expected/invisible-weight-of-ai/</guid>
<pubDate>Sun, 11 Oct 2026 08:00:00 +0200</pubDate><description>Energy, water, raw materials: even what seems immaterial leaves a footprint. Where an AI answer really comes from, why efficiency alone is not enough, and which levers we have to make it lighter.</description></item>
<item><title>When machines start to choose</title><link>https://matteoferrando.com/en/sooner-than-expected/machines-that-choose/</link><guid>https://matteoferrando.com/en/sooner-than-expected/machines-that-choose/</guid>
<pubDate>Thu, 08 Oct 2026 08:00:00 +0200</pubDate><description>Assistants that recommend, agents that buy on our behalf. What changes for people, brands and markets when a machine moves from answering to acting, and four questions to ask before delegating.</description></item>
<item><title>Who holds the keys?</title><link>https://matteoferrando.com/en/sooner-than-expected/who-holds-the-keys/</link><guid>https://matteoferrando.com/en/sooner-than-expected/who-holds-the-keys/</guid>
<pubDate>Tue, 06 Oct 2026 08:00:00 +0200</pubDate><description>The more we rely on a few tools and platforms, the less free we are to choose. How to recognise technological dependence, why artificial intelligence raises the risk, and how to build a way out from the start.</description></item>
<item><title>The future always arrives sooner than expected</title><link>https://matteoferrando.com/en/sooner-than-expected/the-future-always-arrives-early/</link><guid>https://matteoferrando.com/en/sooner-than-expected/the-future-always-arrives-early/</guid>
<pubDate>Sun, 04 Oct 2026 08:00:00 +0200</pubDate><description>Every great invention looked like science fiction until we found it in our pocket. Why we notice the changes of artificial intelligence late, what the history of electricity teaches, and which signals to watch now.</description></item>
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